tofu creative

Automation has taken over the marketing industry and it's sucking the humility and personality out brands. We believe that if you put people first, you will always win. 

Tofu represents the Top-of-Funnel content in your digital marketing.  This stage is also referred to as the awareness stage. It refers to the customers who are at the beginning of the buyer’s journey. These folks are collecting information and in the research phase of decision making. It's important that your brand shows up when potential customers are looking for you. 

Times have changed, and the way people find and purchase products and services has pivoted with the times. Customers have become quick to ignore showy advertisements and cold outreach. 

What matters now is having quality content that starts a conversation and builds ongoing relationships. To nurture those customer relationships, you must first start with leads.